Describe an advertisement you don’t like – IELTS Speaking Part 2&3

IELTS Speaking vẫn luôn là phần thi khiến nhiều thí sinh cảm thấy lo lắng và bối rối bởi những câu hỏi, chủ đề có thể bạn chưa từng gặp mà giám khảo đưa ra. Vì vậy, để có thể giúp các bạn chuẩn bị tốt phần thi này, IPPEdu sẽ cung cấp cho các bạn một số bài mẫu hướng dẫn cụ thể về cách trả lời IELTS Speaking Part 2&3 đồng thời giới thiệu một số từ vựng hữu ích của chủ đề Describe an advertisement you don’t like – một chủ đề không thể thiếu nằm trong bộ Forecast IELTS Speaking 2023 Quý 3.

1. IELTS Speaking Part 2 Sample & Ideas: Describe an advertisement you don’t like

TOPIC: Describe an advertisement you don’t like

You should say: 

• what type of advertisement it is 
• what product or service it advertises 
• where and when you first saw it 

and explain why you don’t like it.

SAMPLE & IDEAS 

[intro] I want to talk about an advertisement that has been bothering me lately. It’s an ad that seems to be everywhere I look, and every time I see it, it makes me cringe.

[what] The ad in question is for a weight loss supplement, and it’s filled with all sorts of unrealistic promises and exaggerated claims. It preys on people’s insecurities and makes them feel like they need to change who they are in order to be happy.

[why] What’s worse is that the ad uses a lot of manipulative tactics to get people to buy the product. It’s like they’re trying to pull the wool over our eyes and make us believe that this pill is the solution to all our problems.

As the saying goes, “if it sounds too good to be true, it probably is.” And that’s exactly how I feel about this advertisement. It’s not just misleading, it’s downright deceptive.

[feeling] In conclusion, I believe that advertisements like these have no place in our society. They prey on people’s vulnerabilities and perpetuate harmful stereotypes about body image. As the old adage goes, “honesty is the best policy,” and I think it’s time for advertisers to start being more upfront and transparent about the products they’re selling.

2. IELTS Speaking Part 2 Vocabulary Highlights: Describe an advertisement you don’t like

• weight loss supplement: thuốc giảm cân
• unrealistic promises and exaggerated claims: lời hứa không thực tế và những tuyên bố cường điệu
• manipulative tactics: chiến thuật gian lận, thao túng
• pull the wool over our eyes: “vải thưa che mắt thánh” ➜ lừa ai đó
• if it sounds too good to be true, it probably is: điều gì đó trông quá tốt, hoàn hảo thì có thể thể đó là lừa đảo, hàng giả
• downright deceptive: trắng trợn lừa đảo
• perpetuate harmful stereotypes: duy trì các kiểu rập khuôn có hại
• being more upfront and transparent about: trở nên trung thực và minh bạch hơn về

3. IELTS Speaking Part 3 Questions: Advertising

Chủ đề Advertising trong IELTS Speaking Part 3 yêu cầu bạn phát triển ý kiến của mình và giải thích một cách rõ ràng. Hãy mở đầu bằng việc giới thiệu (lead-in), sau đó chia sẻ quan điểm cá nhân và tiếp theo là giải thích và đưa ra lý do (explanation). Bằng cách phát triển câu trả lời và giải thích một cách rõ ràng, bạn sẽ tự tin trình bày và ghi điểm cao trong IELTS Speaking Part 3 với chủ đề Advertising.

Part 3 – Advertising

1. What are the most advertised products in your country?
2. Which one is more effective, newspaper advertising or online advertising?
3. What are the benefits of advertising?
4. Why do technology companies keep upgrading their products? 
5. Does advertising encourage us to buy things we don’t need?

4. IELTS Speaking Part 3 Sample & Ideas: Advertising

SAMPLE & IDEAS

1. What are the most advertised products in your country?

[lead-in] It is the high-end product from big companies that are heavily advertised in order to drive revenue for such corporations

[explain] Mobile phones and other electronic gadgets, fast-food chains, beauty and skincare products, automobiles // dominate the media landscape with eye-catching advertisements and persuasive marketing campaigns // These industries invest a substantial amount of money in advertising campaigns to create brand awareness, highlight product features, and attract consumers // leverage advertising to promote the benefits of their products // entice consumers with appealing visuals of their offerings => wide consumer bases // helps companies reach a broader audience and drive sales.

• high-end product: sản phẩm cao cấp
• eye-catching advertisements: quảng cáo bắt mắt 
• persuasive marketing campaigns: chiến dịch marketing thuyết phục

2. Which one is more effective, newspaper advertising or online advertising?

[lead-in] I believe each type of advertising has their own unique audience

[explain] Online advertising has gained immense popularity and is often considered more effective compared to newspaper advertising // reach a wider and more targeted audience // greater flexibility and interactivity // incorporate multimedia elements such as videos, animations, and interactive features // with search engines, online ads can be precisely targeted based on demographics, interests, and browsing behavior // better tracking and analytics => measure the effectiveness of the campaigns in real-time, make data-driven decisions, and optimize strategies accordingly => increases the chances of reaching the intended audience and generating higher engagement and conversions.

[extend] Newspaper advertising still holds relevance for certain demographics and industries // effective in reaching a specific local audience where newspaper readership remains high >< lacks the dynamic nature and audience targeting capabilities of online advertising => understand target audience and select the most suitable advertising channels => maximize impact and achieve marketing objectives.

• incorporate multimedia elements: tích hợp các yếu tố đa phương tiện
• make data-driven decisions:  đưa ra quyết định dựa trên dữ liệu
• generating higher engagement and conversions: tạo ra sự tương tác và chuyển đổi cao hơn

3. What are the benefits of advertising?

[explain] Create brand awareness // build familiarity and recognition in the mainstream  // make company products or services top of mind of consumers // effectively communicate the unique features, benefits, and value propositions of products or services // influence consumer preferences and convince them to make a purchase // algorithmic programming help companies target demographics, interests, and geographical locations =>  This increased brand awareness can lead to higher sales and market share => more demand for advertising agencies, media outlets, and other related industries => stimulates economic activity and creates employment opportunities.

[extend] Advertising should be done ethically and responsibly // misleading or deceptive advertising practices can harm consumers and erode trust in brands => regulations and guidelines are in place to ensure that advertising is truthful, transparent, and respects consumer rights.

• algorithmic programming: chương trình thuật toán
• erode trust in brands: giảm niềm tin vào thương hiệu

4. What do you think of celebrity endorsements in advertising?

[explain] Celebrities have a wide reach and influence over their fans and followers // associating their image and reputation with a product or service, celebrities can help create brand awareness and enhance its credibility // Consumers may be more inclined to trust and purchase products that are endorsed by their favorite celebrities.

Furthermore, celebrities can help create a strong emotional connection between the brand and consumers. Their personalities and stories can resonate with consumers on a deeper level, leading to increased brand loyalty and engagement.

[extend] To make the most of celebrity endorsements, brands need to carefully select celebrities whose values align with the brand image and target audience. Authenticity, transparency, and a genuine connection between the celebrity and the product are crucial for the success of the endorsement.

• celebrity endorsements: sự chứng thực của người nổi tiếng

5. Does advertising encourage us to buy things we don’t need?

[explain] Advertising is designed to create desire, highlight the benefits of products, and convince consumers to make a purchase. While it is true that advertising can sometimes tempt individuals to buy things they don’t necessarily need, it is ultimately the consumer’s responsibility to make informed choices.

The effectiveness of advertising in encouraging unnecessary purchases depends on various factors. It can influence impulsive buying behaviors, especially when advertisements create a sense of urgency, exclusivity, or offer irresistible deals. Additionally, advertisements often appeal to consumers’ emotions, aspirations, and the desire for social acceptance, which can drive them to buy things they may not truly need.

However, it is essential to recognize that consumers have the power to make rational decisions. By being mindful and critically evaluating their needs and priorities, individuals can resist the urge to make unnecessary purchases driven solely by advertising messages. Personal financial responsibility, awareness of one’s own consumption patterns, and the ability to differentiate between wants and needs are crucial in making informed purchase decisions.

[extend] Advertising can also be a valuable source of information. It helps consumers become aware of new products, compare features and prices, and make informed choices based on their individual needs and preferences. Responsible advertising should prioritize transparency, provide accurate information, and empower consumers to make well-informed decisions.

• make informed choices: đưa ra những quyết định thông minh
• impulsive buying behaviors: hành vi mua sắm bất chấp
• make rational decisions: đưa ra quyết định hợp lý

Trên đây là Sample & Vocabulary về chủ đề Describe an advertisement you don’t like thuộc phần IELTS Speaking.

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