The bar chart compares the revenues generated from the sales of five goods sectors in the UK in 2015, divided into four seasons. In general, winter was the main season for shopping for clothes, electrical equipment, and children’s toys, while the highest sales of gardening tools and household appliances were recorded in the spring, with clothing being the best-selling category throughout the year. In addition, the greatest variation was observed in the winter.

Clothing remained as the most purchased item throughout 2015, with the highest revenue recorded in winter, at 110,000 pounds, whereas summer and autumn were the low seasons for this category, at 70,000 to 80,000 pounds. UK consumers were less likely to spend on household appliances towards the end of the year, with sales falling from 80,000 pounds in spring to 50,000 pounds in winter, despite ranking second in the first three seasons.

Only 20,000 to 40,000 pounds was allocated to children’s toys, marking it as the lowest selling item throughout the year except for the cold season, when it observed a double rise to 60,000 pounds. By contrast, hardly any changes in the purchases of electrical equipment and gardening products were observed in the first three seasons, hovering at around 50,000 and 40,000 pounds, before a remarkable increase to 80,000 pounds was witnessed for the former, as opposed to a fifty percent decrease to 20,000 for the latter, which was four times less and ranked last in winter.